I translate complex research and data into actionable insights, enabling brands to connect with their audiences in a meaningful way.
Download my resume.
Experience
Phocuswright - Director, Marketing and Communications
May 2018 - Present
Copywriting and content creation: Lead Phocuswright’s audience engagement by crafting marketing strategies that resonate with audiences and meet business goals.
Digital campaigns: Shape narratives that bring our brand’s values, mission, and vision to life, making them relatable and engaging for our target audience.
Collaboration with analysts, sales and client services: Lead cross-functional teams to execute campaigns that are innovative and impactful, ensuring the brand stays fresh and competitive.
Brand identity: Position the brand effectively in the market to ensure it stands out and appeals to the right consumers, reinforcing our brand’s core message.
Phocuswright - Senior Manager, Marketing and Communications
April 2013 - May 2018
Coordinator
May 2010 - April 2013
New York University - Adjunct Professor, Distribution in Hospitality
2015
Education
New York University - B.S. in Hospitality and Tourism Management
September 2006 - May 2010
